AFA 22nd Anniversary

22nd Anniversary 84 www.afamag.com | w ww.incollect.com ascot by Jon N. Zoler an Ornament Hoo ar Goddess by William Schnell for Cadillac (American), 1930–1932. Chrome-plated zinc, H. 5.1, L. 8.9 inches. Collection of the author. This Goddess mascot was designed by William Schnell and patented on June 3, 1930. It was used on the exclusive V16 Cadillac, the first production V16 vehicle. William Schnell emigrated from Germany in the 1920s and was the preeminent American designer. He first worked at the Ternstedt Company and later at General Motors. He was responsible for creating outstanding mascots for every General Motors brand and for Nash, Pierce-Arrow, and other companies. It’s striking that such expensive and luxurious vehicles were still being sold during the great depression.